About Us

Our Story

Hidden Beauty Luxe truly lived up to it's name from the very beginning. When Founder Cherl started the business, it wasn't inside a fancy lounge- it was inside a condo being rented out on Airbnb.

In that condo, there was one bedroom unlike the rest. To anyone else, it looked like just a wall- no visibleknob, no sign of the door. But behind that hidden, locked entrance was a secret nail studio. Only those invited knew it existed. It was there, in that unseen little room, that the first Luxe transformations began.

From a hidden door to a growing beauty lounge in Cavite, Hidden Beauty Luxe has kept the same mission: to give clients the kind of serviceCherl herself always wanted to receive. After experiencing different salons and beauty services throughout the years, she brought together everything she loved- expert techniques, genuine client care, and premium products- to shape the signature Luxe experience.

Our Mission & Vision

✨ Mission- To provide professional, safe, and detail-oriented beauty and wellness services that make clients feel truly cared for.

✨ Vision- To be the trusted beauty lounge that blends luxury and accessibility, where every client leaves feeling more confident, valued, and beautiful.

At Hidden Beauty Luxe, your self-care journey begins not just with a service- but with a story. From a hidden studio with no doorknob, to a beauty haven built with passion, we are the proof that sometimes the best things are hidden until you discover them. 💖